Our Team
Executive Committee
Leonard Chen
President
(MSc Finance, IBFA, AFC)
Leonard is a Senior Branch Director with over 19 years of experience in financial advisory and agency management. He leads his agency through servant-leadership and is also a practicing client advisor.
He embraces failing as a learning experience, as he believes nobody ever achieved success from fear of failing. His motto in life is to never let success go to one’s head, as well as never letting failure go to one’s heart.
Hux Lim
Immediate Past President
(ChFC,
CLU, AMTC, B.Comp Eng (Hons))
Hux joined the industry while he was an undergraduate in May 2010 and was promoted to be an agency leader since 2013. He believes that hard work beats talent when talent doesn’t work hard and when putting in hard work, don’t (not to) forget to have some heart work in place.
Royce Goh
1st Vice President, Education Chairperson
(ChFC, AEPP)
Royce joined the Financial Services industry in 2008 as an undergraduate and was promoted to an agency leader in January 2014. He firmly believes in doing good and doing right, and to change the public’s perspective of the industry, one life at a time.
Sean Tan
2nd Vice President, Membership Chairperson
(Bachelor of Business, ChFC)
Sean Tan joined AIA in 2002 as a Financial Consultant and moved up to management in 2007. Since then, Sp-Elmfort Financial has been set up, and the district focuses mainly on the HNW segment and the Indonesian market.
Eric Ang
3rd Vice President
(BA, Computer Science)
Eric is a Financial Services Director with over 17 years of experience in financial advisory and agency management. He is known for being an entrepreneur and a financial knowledge activist.
He believes that everyone has a story to tell, why not be your own author and write your own story. Make it a wonderful story.
Jimmy Chen
Honorary Secretary
(ChFC, IBF Level 3)
Jimmy joined Prudential on 11th Oct 2006.
A newly ORD-ed national serviceman who wrote in to join the Financial and Insurance industry.
Having the mindset of being rewarded for the work I put in (determine my own price tag) rather than being given a price tag by others.
He achieved MDRT in year 2007 and was promoted to Junior Agency Leader in 2008. He was then promoted again to Financial Services Director in year 2017, achieving his first Million Dollar Agency in 2018 till date 2022.
He has groomed Court of the Table and Million Dollar Round Table Consultants.
Edward Koh
Honorary Treasurer
(ChFC, AMTC)
With more than 14 years of experience in Financial Advisory Services, Edward currently holds the role of Financial Services Director with HSBC Life, one of the most established financial & banking institution globally.
As a testament to his professional dedication, together with his team, they have received numerous Sales & Management Awards – Million Dollar Round Table Platinum Club Award, highest award to recognise the Top Performing Financial Services Managers & Advisors in the company.
Over the years, together with his team of professional advisors, they have served more than 3000 families & individuals.
Champ Tan
Committee Member, PR & Communications Chairperson
(ChFC, CLU, CIAM, GAMA, AMTC)
Champ joined AIA at the age of 21 in 2006. He was promoted to Agency Manager in 2009 & District Manager in 2010. In 2018, He was promoted to Group FSD under GAM Structure, and operates in a satellite Office in Orchard Road.
His district has achieved 1M FYC since 2014 and has won numerous awards such as Top New Manager, Top New FSD (1st runner up), Top Recruiter (various categories) and President Club.
Champ spends his free time serving in various industry association such as IFPAS, FSMA & ALMA since 2011.
He also has various accreditations such as ChFC, CLU, CIAM, GAMA Sales Builder Moderator & AMTC Moderator.
Patrick Koh
Committee Member, Deputy Education Chairperson
(CLU, CIAM, DIP INS)
Patrick has been with Great Eastern Life for 28 years. He is a Senior Director and has a team of 42 planners. He is a 20-year MDRT member, COT 2020 & 2021.
Gerard Ng
Committee Member
(ChFC, IBF, AMTC)
Gerard joined the insurance industry in 2006 and ever since awarded Great Eastern Top Rookie Producer in 2007, he never looked back.
From 2010, he has Top Leaders Awards from GE and FSMA yearly. His personal success prompted him to build an agency helping others like himself to reach their fullest potential, thereby achieving their own financial and life goals.
In his first year of directorship in 2017, he was Great Eastern’s Top New Director (1st), further affirming his beliefs and commitments to help his planners in their insurance career and build their own agency eventually. He also has a track record for having 2 TOTs in a single year (2021) in his relatively new agency, among many other MDRT and COT achievers.
He credits his accomplishments to the fact that he takes personal responsibility in the success of his planners, as reflected in his agency motto: We rise by lifting each other up.
Daniel Ong
Committee Member
(AEEP, AFC , AFP , AWP)
Daniel is a Senior Financial Services Director with Apex Group representing Income Insurance Ltd. Under his leadership, Apex Group has achieved remarkable milestones, including the prestigious Top New Director award and multiple consecutive Top Director awards, reflecting the unwavering commitment to excellence and innovation he instills within his team. Guided by the Apex Group’s inspiring motto, “Your Future, Our Promise,” Daniel remains steadfast in his mission to empower his team, fostering a culture of success, collaboration, and client-focused solutions that shape a brighter future for all.
Benjamin Ng
Committee Member
Benjamin Ng, Director of Financial Services at Great Eastern Financial Advisors Pte. Ltd., joined the insurance industry in 2016 after his role as a Senior Relationship Manager, handling the offshore market. With his extensive experience in both banking and wealth management, he is dedicated to helping clients achieve their financial goals through personalised strategies based on integrity, transparency, and a client-first approach.
Passionate about financial education, Benjamin empowers his clients to make informed decisions while maintaining a healthy balance between professional success and personal well-being. He fosters a culture of excellence within his team and is committed to helping individuals and families secure a prosperous future while enjoying life’s most important moments.
Marcus Peh
Committee Member
Marcus Peh is the Director of Ascend Ace Group at Manulife, with over 20 years of experience in the financial services industry. He spent 17 successful years at OCBC Bank, culminating in his role as Cluster Head in consumer banking. Since transitioning to Manulife, Marcus has rapidly built Ascend Ace Group into one of the top-performing teams in the organisation.
Under his leadership, Ascend Ace has grown to a team of over 50 professionals in less than four years and has consistently been recognised as the Top Branch in the Manulife Advisory Group (MAG) for the past three consecutive years. Marcus is known for his ability to groom and develop high-performing financial consultants, many of whom have progressed into private banking, senior management, and top-tier advisory.
Board of Governors
Chen Yibin Michael
(CIAM)
Michael joined the financial services industry in 2006 and has been actively running his agency. Michael believes that with the correct guidance and consistent hard work, everyone can achieve more.
Calvin Lee
(CIAM, ChFC, CFP, AEPP, IBFA, ACTA, DACE, B.Eng (Hons), M.Eng)
Calvin started serving FSMA in 2016 and was the elected President of FSMA in the term 2019/2020. He joined the Financial Services Industry in 2008 and now leads his own organisation. Being an engineer by training and a strong believer of embracing digital technology, Calvin was awarded LinkedIn Champion in 2018 by his company for his proven success in using LinkedIn. Calvin was further recognised for his digital work when he was named the Digital Agency Leader of the Year in 2019, ranking him the best in Asia as the digitally-savvy agency leader who leverages the power of social media and technology to run his agency. Calvin is also an ACTA certified trainer and moderates for FSMA courses including AMTC, Pacesetter and AES. In his free time, Calvin jogs regularly and enjoys catching up with friends over beer. Well known in the industry for leveraging on LinkedIn, Calvin gets invited regularly for talks to share his experience on using LinkedIn as a practitioner.
Bernard Lim Keng Hoe
Bernard joined the insurance industry in 1992 and has been an Agency Leader since 2004. He has been actively involved in FSMA management committee since 2015 and was also a Past President.
Bernard is also a Roll of Honor recipient in Prudential Assurance.
Rai Siriprkash
(ChFC, IBF Advanced, High Net Worth District)
Rai as he commonly known, joined the insurance industry in 1994 and has been an Agency Leader since 1998. Ever since being invited to serve the industry, He has been a fervent supporter of FSMA and its management committee since 2009. Rai was also a Past President as well as a Board of Governor previously. Rai is the current Immediate Past President of ALMA-AIA, where he is active in their agency committees. Rai is a strong producer of Employee Benefits Programme and Intern Programme.
Dato Daniel Yow
(D.K.R.T, ChFC, Dip. FP, Dip. SCI)
Dato Daniel Yow has joined the industry since 1990. And in 1996, he had formed his own agency and today he had conferred the title by his company as the prestigious Master District Director, developing many top producers and leaders.
Dato had served FSMA since 2008. He had taken various portfolios in the association and had been a President for 3 terms. He is still actively dedicated and passionate about serving all the leaders in the industry.